Nice click.
Hind Kaddoura (NL) werkt vanuit identiteit
(en humor; I'm convinced I'm hilarious) en diaspora
en gebruikt street-, fashion- en sportcultuur als visuele
taal om verhalen te vertellen die vaak ontbreken in beeld.
Als Aspiring Art Director onderzoekt zij hoe culture, community
en representatie elkaar kunnen versterken, met fotografie
en typografie als kern van haar visuele taal.
Haar werk verbindt persoonlijke en collectieve ervaringen
en richt zich op mensen die leven tussen meerdere culturen.
Door culture-conscious storytelling wil Hind niet alleen
representeren, maar ook verbinden — op straat, in beeld
en binnen communities waar deze verhalen thuishoren.
(en humor; I'm convinced I'm hilarious) en diaspora
en gebruikt street-, fashion- en sportcultuur als visuele
taal om verhalen te vertellen die vaak ontbreken in beeld.
Als Aspiring Art Director onderzoekt zij hoe culture, community
en representatie elkaar kunnen versterken, met fotografie
en typografie als kern van haar visuele taal.
Haar werk verbindt persoonlijke en collectieve ervaringen
en richt zich op mensen die leven tussen meerdere culturen.
Door culture-conscious storytelling wil Hind niet alleen
representeren, maar ook verbinden — op straat, in beeld
en binnen communities waar deze verhalen thuishoren.
Hind Kaddoura (NL) works from identity
(and humour; I'm convinced I'm hilarious) and diaspora,
using street, fashion, and sport culture as a visual
language to tell stories that are often missing from imagery.
As an aspiring Art Director, she explores how
culture, community, and representation can reinforce
one another, with photography and typography
at the core of her visual language.
Her work connects personal and collective experiences
and focuses on people who live between multiple cultures.
Through culture-conscious storytelling,
Hind aims not only to represent but also
to connect — on the street in images, and within
the communities where these stories belong.
(and humour; I'm convinced I'm hilarious) and diaspora,
using street, fashion, and sport culture as a visual
language to tell stories that are often missing from imagery.
As an aspiring Art Director, she explores how
culture, community, and representation can reinforce
one another, with photography and typography
at the core of her visual language.
Her work connects personal and collective experiences
and focuses on people who live between multiple cultures.
Through culture-conscious storytelling,
Hind aims not only to represent but also
to connect — on the street in images, and within
the communities where these stories belong.
hello@hindkaddoura.com
@hindkaddouraa
@hindkaddouraa
REMEMBER TO DREAM
Analog Photography 2026 / Amsterdam, NL Series of 10 Matte print
Remember to Dream holds selfhood in motion. It rejects the idea of being half of anything.
You are not half-blooded, but double-blooded:
made of more than one history,
more than one home and
more than one way of seeing the world.
That is not brokenness, but richness. Identity is free to evolve.
It moves.
Remember to Dream, always.
Analog Photography 2026 / Amsterdam, NL Series of 10 Matte print
Remember to Dream holds selfhood in motion. It rejects the idea of being half of anything.
You are not half-blooded, but double-blooded:
made of more than one history,
more than one home and
more than one way of seeing the world.
That is not brokenness, but richness. Identity is free to evolve.
It moves.
Remember to Dream, always.
ALL FOR ONE, AND ONE FOR ALL
Analog Photography 2024 / NL Series of 39 Polaroid
A true one-fits-all.
This project explores how Nike’s iconic sports leggings
transcend size, shape, and style, creating a sense of comfort, confidence,
and connection for everyone who wears them.
(Concept Project)
Analog Photography 2024 / NL Series of 39 Polaroid
A true one-fits-all.
This project explores how Nike’s iconic sports leggings
transcend size, shape, and style, creating a sense of comfort, confidence,
and connection for everyone who wears them.
(Concept Project)
COLOUR FORECASTING
Pitch (Digital) 2025 / NL Series of 4
Pitch (Digital) 2025 / NL Series of 4
A self-initiated redesign of an existing product or concept to improve it (project called I Know Better).
You give unsolicited advice as a designer, following all steps of a professional process — analysis, design, prototyping,
and budget — ending with a convincing final pitch.
My project is focused on the mood boards of Colour Forecast Trendbooks to help them present and pitch it to the client.
You give unsolicited advice as a designer, following all steps of a professional process — analysis, design, prototyping,
and budget — ending with a convincing final pitch.
My project is focused on the mood boards of Colour Forecast Trendbooks to help them present and pitch it to the client.
THE NEW ORIGINALS
Analog Photography 2025 / Amsterdam, NL Series of 4
Analog Photography 2025 / Amsterdam, NL Series of 4
NOUR BAKHCHA (NZF FOUNDATION)
Analog Photography 2025 / Rotterdam, NL Series of 2 Polaroid
Analog Photography 2025 / Rotterdam, NL Series of 2 Polaroid
AFRICA TYPE
Typography/Graphic Posters 2026 / NL Series of 11 Matte paper
(Concept Project)
Typography/Graphic Posters 2026 / NL Series of 11 Matte paper
(Concept Project)
THE NEW ORIGINALS (BRAND BOOK)
Graphic Design 2025 / Amsterdam, NL Brandbook Print/Digital
Graphic Design 2025 / Amsterdam, NL Brandbook Print/Digital
2026
Collaborative Exhibition
AKI ArtEZ Finals 26
2025
Creative Entrepreneurship
Patta Academy
2025
Graphic Design
Spring/Summer Lookbook, The New Originals
2025/2026
Creative Direction & Art Direction (in collaboration)
Brand Book, The New Originals
Feb-June 2025
Visual Identity & Marketing Design
Graphic Design Intern, The New Originals
2024
Creative Direction
Publication ‘Het Ei’ (Design)
2022
Collaborative Exhibition
Photography Objective Exhibition
Education
2022-2026
BA Crossmedia Design
AKI ArtEZ University of the Arts
2016-2022
Havo, VWO/Gymnasium
SG Marianum
Skills
InDesign
Illustrator
After Effects
Premiere Pro
Photoshop
Soft Skills
Concept Development
(Visual) Storytelling
Cultural & Visual Research
Trend & Context Analysis
Communication
Teamwork
Time Management
Approachable
Languages I speak are Dutch and English.
Driving License B
Hind Kaddoura
Peace out, © 2026 All Rights Reserved